Abstract
The COVID-19 pandemic has pushed consumers to change their shopping habits . The study is about the Indian customers online shopping pattern during COVID-19 pandemic. The main purpose of this study is to understand how Indian customers are doing online shopping in this pandemic, is their proportion increased or not their online shopping pattern like reasons for choosing shopping online, preferrable shopping site, frequently buying products, payment method. The data for this study has been collected by circulating a questionnaire on the social media. As per the responses results has been summarised which leads to the conclusion.
Recommended Citation
Chakraborty, Enakshi; Banerjee, Shourjya; and Datta, Dr. Smita
(2024)
"Indian Customer’s Online Shopping Pattern During Covid-19 Pandemic: An Exploratory Study,"
American Journal of Business and Management Research (AJBMR): Vol. 3:
Iss.
1, Article 5.
Available at:
https://research.smartsociety.org/ajbmr/vol3/iss1/5