Abstract
The global movement of people has been limited due to the pandemic. This also led to a shift in behaviour among consumers, who limit their trips outside the home. Additionally, they are limiting what they bring into the house to maintain household hygiene. Almost every industry has been affected by Coronavirus, including the home delivery industry. There are both opportunities and challenges for online food delivery apps as more people stay at home and quarantine themselves. The online food delivery industry has emerged as a new channel of food delivery and marketing in order to capture a bigger share and sale in the food industry. This new type of business delivery has become very popular, especially among young, busy and working people. The objectives of our research are firstly, to explore the factors which influence the consumer buying intension towards online food order and secondly, to study the behavioural changes of online food aggregators due to Covid-19.
Recommended Citation
Majumder, Shruti; De, Rituraj; and Ghosh, Pritam
(2024)
"Changes in Behaviour of Online Food Delivery Aggregators Due To Covid-19 Pandemic – An Exploratory Study in Kolkata,"
American Journal of Business and Management Research (AJBMR): Vol. 4:
Iss.
1, Article 5.
Available at:
https://research.smartsociety.org/ajbmr/vol4/iss1/5