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Abstract

Effective strategies and proper planning are the key instruments to achieve our goals. Strategic planning is important to any organisation because it provides a sense of direction and outlines measurable goals. This tool is useful for taking decisive measures and evaluating progress. Hence, sketching proper strategies for successful business development and career growth is very important. In the Corporate World, communication is one of the essential building blocks of success for a Company and hence planning strategies for enhancing Business Communication is very essential for the growth of the business. Effective business communication is how employees and management interact among each other to reach organizational goals and be more aligned with the core company values. Its main purpose is to improve organizational practices, keep employees informed and reduce errors. Enhancing business communication is very important as it develops the Company as a whole and throws light on various scopes of achieving success. Public Speaking Skills and Networking Skills are the two most important weapons for Business Communication and Corporate Development. Sketching effective public relations and networking strategies is, therefore, very essential and will help in the growth of one’s career. In this paper, various PR and Networking Strategies have been discussed, which aims at enhancing Business Communication and hence will lead to effective business development and career growth.

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