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Abstract

Despite the obvious importance of “Communication” it is at times a lightly regarded discipline in the theory and practice of “corporate leadership”. There is indeed much enduring truth to the lean principle that the discipline is seldom among the top priorities of corporate leaders. The principal reason for this seems to be that they regard communication as too “soft,” lacking well-defined, tangible parameters and outcomes. To be specific, communication is a unique area of expertise among traditional business skills, and clear measurement of its value to organizational performance is at best very difficult. Understanding its significance requires a high tolerance of ambiguity, contradiction and subtlety. Whether a company succeeds or fails in navigating a crisis, completing a merger, avoiding regulatory blunders, or executing everyday operations, everything however depends strongly upon skillful and effective communication. Managers spend most of their day engaged in communication; in fact, older studies of how much time managers spend on various activities show that communication occupies 70 to 90 percent of their time every day (Mintzberg, 1973; Eccles & Nohria, 1991). With cell phones, e-mail, text International Journal of English Learning and Teaching Skills; Vol. 3, No. 2; Jan 2021, ISSN: 2639-7412 (Print) ISSN: 2638-5546 (Online) Running Head: EFFECTIVE LEADERSHIP 2 Abstract Despite the obvious importance of “Communication” it is at times a lightly regarded discipline in the theory and practice of “corporate leadership”. There is indeed much enduring truth to the lean principle that the discipline is seldom among the top priorities of corporate leaders. The principal reason for this seems to be that they regard communication as too “soft,” lacking well-defined, tangible parameters and outcomes. messaging, if that same study were done today, it would yield even higher percentages. The sheer amount of time managers spend communicating underscores how important strong communication skills can be for the manager desiring to advance to leadership positions; thus, mastering leadership communication should be a priority for managers wanting their organizations or the broader business community to consider them leaders.

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