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Authors

Pramisha Dutta

Abstract

In the present times, films are being considered as a technique of transformation ofa social being, which contributes to the formation of audience’s outlook, includingtheir attitude towards the numerous problems within the society. Employing a method, the attitude of students were identified, before and after watching the film. The finding that previous attitudes mediate the impact of the film complements theideas of the contribution of individual differences to media effects. Most of the changes detected immediately after watching the movie did not have an everlasting effect. One movie viewing didn't last for long within the viewers’ attitudes

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