A marketing theory to create uncontested market space and make the competition irrelevant

Authors

Kaushik Kumar Ganguly

Abstract

In the 21st century the world is changing; dramatic shifts in technology and the global marketplace are having a profound impact on organizations. Whether they operate in the private, public or non-profit sectors, organizations in every continent need to rethink the way they do business.Organizations can no longer afford to build a strategy on existing environmental and industry conditions, but instead shape them in their favour.

Recommended Citation

Ganguly, Kaushik Kumar (2024) "A marketing theory to create uncontested market space and make the competition irrelevant," American Journal of Business and Management Research (AJBMR): Vol. 1: Iss. 1, Article 1.
Available at: https://research.smartsociety.org/ajbmr/vol1/iss1/1