Abstract
Propaganda may be defined as the deliberate use of manipulation techniques in order to persuade the audience towards a biased opinion which helps a greater power or authority to develop the desirable perspective/choice in the target group. Though initially recognised with positive connotations, “propaganda” today is recognised as corrupt means frequently applied in politics and advertisements to subtly influence public opinion on a large scale which appear seemingly stochastic. This paper intends to explore the various linguistics techniques applied in order to promulgate propaganda and the effects they tend to have on the audience. Amongst the techniques varying from auditory to visual modes of propagation, this paper analyses the modes of establishing rhetoric through the use of language, standard parlance, prosody and other semiotic modalities in a public discourse.
Recommended Citation
Irfan, Hanan Khaja Mohammad
(2024)
"AN ANALYSIS OF THE LINGUISTIC TECHNIQUES OF PROPAGANDA IN MARKETING AND POLITICS,"
International Journal of English Learning & Teaching Skills (IJELTS): Vol. 2:
Iss.
2, Article 12.
Available at:
https://research.smartsociety.org/ijelts/vol2/iss2/12