Most Popular Papers*

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Examining the role of meme marketing on purchase intention - A social media marketing perspective.
Deepanjan Mukhopadhyay, Srishtika Mazumder, Srinjan Das, Subham Goon, and Dibyendu Chattaraj

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A STUDY OF TOXIC WORKPLACE ENVIRONMENT ON EMPLOYEE ENGAGEMENT
Dr. Saikat Chakrabarti, Dipanwita Biswas, Zinia Bhattacharjee, and Lavanya Deepika Tigga

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IOT BASED FOOD SPOILAGE DETECTION SYSTEM
Soumyadipta Mukherjee, Swapneel Roy, Subham Maity, Swastik De, and Swastik Dev Chaklader

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Migration and the Dilemma of Belonging
Munshi Mohammad Zunejo, Sayantan Pal, Ananya Banerjee, and Shinjini Rahut

* Based on the average number of full-text downloads per day since the paper was posted.