Volume 4, Issue 3 (2024)
Articles
AI based Transformation on Real Banking System 4.0
Aniket Shaw, Ankana Sen, Arijit Das, Chandrashekhar Roy, Debajyoti Bhattacharjee, and Anwesa Das
Exploring Consumer Purchase Intention Towards Green Electrical Equipment With Special Reference To Green Electrical Fan
Baivab Dutta, Soumika Das, Poushali Khan, Souvik Ghosh, Anala Bhattacharya, and Dibyendu Chattaraj
The influence of brand knowledge and online advertising on purchase intention towards wireless headphones
Biswadeep Dev, Juin Biswas, Kiranmay Purkait, Poonam Manna, Saptarshi Das, and Dibyendu Chattaraj
Examining the role of meme marketing on purchase intention - A social media marketing perspective.
Deepanjan Mukhopadhyay, Srishtika Mazumder, Srinjan Das, Subham Goon, and Dibyendu Chattaraj
An Exploratory Study on the Expansion of OTT (Over the Top) Platforms and Shifting Consumer Preferences
Nishi Singh and Dr. Reetika Sehgal